4 Follow-Up Email Scripts To Close Projects Without Feeling Pushy

You crushed the discovery call, sent a killer proposal, and then... radio silence. Yep, welcome to that awkward "follow-up zone"—where great deals often vanish because we're worried about seeming clingy.

Here’s the good news: An easy, friendly follow-up sequence can boost your project close rate by up to 70% without feeling salesy or weird. We’ve got your back with 4 casual, plug-and-play follow-up email scripts perfect for every step—plus some timing tips and super clickable subject lines.

Pro tip: If your discovery calls feel shaky, check out How to Run a No-Pressure Discovery Call That Converts to ensure your follow-ups land confidently.

Your Easy 4-Step Follow-Up Schedule

  • Touch 1 – Day 2: Quick check-in
  • Touch 2 – Day 5: Remind them why you’re awesome
  • Touch 3 – Day 10: Gentle deadline nudge
  • Touch 4 – Day 14: Easy closure or feedback ask

Pro Tip: Automate these steps using your CRM, so every client experiences a consistently polished journey. (we love using Honeybook, you can get 30% off with our affiliate link).

Script 1 – Quick Check-In (Day 2)

Subject: Did our proposal land safely?

Hey {{First Name}},

Just wanted to check in and make sure you received the proposal we sent your way. Let us know if you have any questions or need anything clarified—we’re here to help!

Thanks, 

{{Your Name}}

Why it works: Low-pressure, purely logistical; re-opens the loop without asking for commitment.

Script 2 – Friendly Reminder (Day 5)

Subject: Your quick ROI & conversation recap

Hi {{First Name}},

Loved chatting with you about:

• {{insert goal/problem 1 of potential client!}}

• {{insert goal/problem 2 of potential client!}}

• {{insert goal/problem 3 of potential client!}}

I also did a quick ROI estimate—if our project boosts your conversions by just 15% (typical for past clients!), you'd recoup your investment in roughly 6 weeks.

Let me know if you’d like me to walk through the numbers or bounce any new ideas around—happy to jump on a quick call!

Looking forward to chatting,


{{Your Name}}

Why it works: This approach shows you genuinely listened to their goals, reminding them of exactly how you can help. Highlighting a clear ROI makes saying 'yes' an easy, confident choice.

Script 3 – Casual Check on Project Timeline (Day 10)

Subject: Quick timeline check-in

Hey {{First Name}},

On our discovery call you mentioned your ideal launch or go-live date was {{insert date}}. To hit that goal, we’d need to kick off your project within the next {{insert deadline}}.

Totally flexible here—just let us know!

{{Your Names}}

Why it works: Offers flexibility, making clients comfortable to share updates without feeling rushed or pressured.

Script 4 – Friendly Closure (Day 14)

Subject: Should we press pause for now?

Hey {{First Name}},

Since we haven't heard back yet, we’re going to pause on your project for now. Totally understand if things have shifted—life in business moves fast!

If you’re still interested, just let us know by Friday the {insert actual date}. Either way, wishing you continued success!

Cheers,

{{Your Name}}

Why it works: The “polite breakup” often gets quick replies—yes or no.

Proven High-Engagement Subject Lines:

  • "Quick check: Did the proposal arrive?"
  • "Still inspired by our chat!"
  • "Checking in on your timeline"
  • "Ready to move ahead, or should we wait?"

Simplify Your Follow-Up Strategy

  • Automate core emails in HoneyBook.
  • Personalize optional scripts as needed.
  • Track and adjust based on your response rates.

Ready to elevate your follow-up game further? Let's connect!