Welcome to
The Breakroom.
Chances are, the only time you talk to other business owners is on sales calls or when you’re delivering something to a client. But, you don’t have a space to talk about what it’s like to be a business owner.
That’s what this space is.
Honestly?
WE BUILT THIS BECAUSE WE NEEDED IT & WE REALIZED WE WEREN'T THE ONLY ONES.
A few months ago, we started hosting Coffee Chats for business owners who wanted to connect and talk about business.
We’d been feeling lonely ourselves, hungry for the spaces and individuals who we could have real conversations with and talk about business ideas with.We had no idea how many other business owners were feeling the same way.
Coffee Chats turned into weekly community calls (now called Peer Masterminds) where every Friday, we got to spend an hour with other business owners talking about specific topics that would help grow their businesses.
At the end of every call, we’d be stunned (in the best way) by the amount of knowledge that was shared on the calls.
People went from thinking “I have no one to talk to about this” or “I have no idea how to approach this problem in my business” to:
“Finally, someone who gets it (and is willing to tell me what they know without selling me on their program)”
That’s why we created The Breakroom.
A quick note from Lyndon
Why is this for Creative Service Providers?
I clearly remember the first book on sales that I bought because all the reviews were positive about how impactful it was to business’ sales.
It was 150+ pages about how to scrape a list of thousands of names from LinkedIn and then cold call them all.
I didn’t know how to apply any of it to our photography business (at the time).
For learning & advice to be easily applicable, it’s generally easier to ask someone who is successfully doing what you want to do, in the same way you’d want to do it.
Whether that means how you market your business, what systems & workflows make sense for you to build out, or how to show up on a sales call - everyone will have enough in common to be able to have a conversation where everyone learns something new.
By having the right people in the room, every conversation gets more specific, the takeaways more applicable, and most importantly you don’t have to spend 20 minutes explaining the context to a question because people will know exactly what you mean … because they get it.
Oh, you wanna know more about what’s inside? Say less.
Book Club:
We’re certified bookworms over here and if you’re like most business owners in The Breakroom, you probably are, too! Each month we’ll vote on a business book to read together throughout the month, and then we’ll have a discussion call to talk about our takeaways and thoughts around it! You can read at your own pace, it’s totally okay if you haven’t finished the full book before our discussion call. In November, we’ll be reading When I Start My Business I’ll Be Happy by Sam Vander Wielen – she’ll actually be joining us as a guest for the discussion, so you’ll get to meet her as well!
CO-WORKING CALLS:
Let’s be real, it can be a chore to get yourself in the zone some days – especially when you WFH, or if you have ADHD, or if you don’t have anyone to keep you accountable. That’s why we do a virtual co-working call once a month, to give you the space to mentally clock in on whatever it is you need to get done, knowing you’re in a room where others are too! There’s just something about being around other business owners who are all working on their own thing, too. You can work on whatever you want. We’ll have a dedicated hour to focus together – yes, please.
Monthly Masterclasses
It feels like as soon as you learn about one part of your business there’s something new that you have to learn. Based on the conversations we’re having in The Breakroom, we’ll have a topical masterclass each month taught by us or a guest speaker. Our November masterclass will be “Ads for Beginners” hosted by Aashima Verma, who will share how to start using Ads to market your business. In December we’ll host a Planning for 2026 masterclass.
PEER MASTERMINDS:
Picture being in a room with other business owners you look up to, who freely give you their advice and perspectives on the problems you’re facing in your business. That’s what our Peer Mastermind calls are. These calls are always jam-packed with so much value, and the topics range from week to week. We host these calls every Friday, so that you can connect with different business owners and talk about different topics each time. Here’s some of the topics we’ve talked about during Peer Mastermind calls:
- Showing up in creative ways with marketing as a verbal processor
- How to sign clients for a 12-mo program (fear of commitment, lack of self-trust)
- Getting sales outside of friends and family
- How buyer behavior has shifted in 2025
- Planning for maternity leave
- Building systems for your business
- Using Pinterest to market your business
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HOT SEAT Q&A:
You’ve got questions, we’ve got thoughts, solutions, ideas, frameworks, and resources. During our Hot Seat Q&A calls, we’ll choose six members to “put in the hot seat” for their business. If you’re in the hot seat, you’ll get up to 10min to ask us one question and we’ll coach you through it. And, because our mind goes blank when we’re put on the spot too, here’s some sample questions of what we’ve covered in the past:
- I’m having really good discovery calls with people – they say they want to book, but when I send the proposal they change their mind. How do I convert them?
- Can you do a live audit of my Instagram stories/posts?
- One of my team members keeps dropping the ball and I know I need to have a conversation with them, but I’m nervous about how they’ll react. How should I approach it?
Real quick – it’s incredibly important to us that this space is psychologically safe. That’s why we have core principles for The Breakroom.
In an attempt to be transparent about the culture we're protecting, here are the core principles we're asking everyone in The Breakroom to follow:
If you grimaced while reading our Core Principles, then The Breakroom isn’t for you.
On the flipside, if you read all that and thought “This is the kind of space I’ve been looking for”...then, keep reading.
Okay, but what’s the investment?
We won’t make you scroll all the way to the bottom of the sales page to find out – here’s your options:
Did we mention there's bonuses?!
Don’t just take our word for it.
Here’s a peek at November & December’s Line-up:
You’re human (duh), so you probably have some hesitations like…
I don’t have time to add one more thing to my plate.
Life is busyyyyy, we get it. That’s why we’ll be uploading replays for Hot Seat Coaching Calls & Masterclasses, as well as written summaries for our weekly Peer Mastermind calls. We’d obviously love for you to come to the calls that you can, but don’t stress if you’re unable to attend. You have a life, we get it. That’s where replays & the main feed comes in clutch.
I don’t want to pay for a community
We totally get that. While community is a big component of The Breakroom, it’s not why you’ll sign up (but it will make a huge difference in your overall experience). Our goal with The Breakroom is to provide you with the resources, tools, and knowledge that will help you grow your business in today’s economy. Think of it as “on the ground reporting” where we come to you Live every week with the latest tools that will help you run your business.
I’m afraid I’ll be the smartest person in the room
That’s part of why we have applications for new members! We also don’t want you to be the smartest person in the room – we want you to be learning alongside your peers and growing together. That said, we have some pretty smart cookies inside The Breakroom. The topics we talk about aren’t surface level, we love to go deep and nerd out together. We’re always learning something new! So honestly? Fill out that application and let us know if this is one of your hesitations. We’ll give you our honest opinion on whether or not this is a good fit for you.
I’m already in other memberships, why would I add another one?
There are some AMAZING memberships out there, and we love how different each one is. Of course, if you don’t have capacity in this season to join and engage in another membership, The Breakroom might not be a good fit (for now). However, if you’re a creative business owner and you want to learn what is working in the online space today (not five years ago) – this is the space for you.
You might be asking questions like…
No, there is not! There is only a limit for the VIP tier (25 spots maximum) since it includes coaching aspects.
Everyone will fill out an application so we can vet individuals before joining. We also have a set of core principles (listed above) that we expect members to follow and will remove members if necessary.
Great question! Our 1:1 coaching options range from $995-2500, depending on whether you book a 90-min intensive, 3-month coaching container, or in-person VIP coaching day. Inside The Breakroom, if you join the VIP tier, you’ll be able to book one-off coaching calls (30-min Q&A or 60-min power hour) for only $147-247.
It's a feed for everyone in the VIP tier, but limited to the 25 people max that have made the longer term 6 month commitment. You’ll be getting our (Jo & Lyndon) thoughts on your coaching question in the comments.
We’ll reply to any questions in the channel within 48 hours throughout Mon-Fri between 10am-5pm EDT.
For the Basic plan, you can cancel anytime and you’ll lose access at the end of your current billing cycle. The VIP plan is a 6-month commitment and is non-refundable.
Yes!! We’ll be monitoring the group activity. You will also be able to report any content if you see something that goes against our community guidelines and we’ll review.
Each month we’ll choose 3-6 members to coach on a Live call as a group. You’ll get roughly 10-20mins of coaching from Jo & Lyndon on a question you have in your business.
Creative Service Providers of any gender! We’ll be vetting people via applications to vet that they’re a good fit before they sign up, to ensure a safe and growth-oriented space for everyone inside.
We will provide replays for monthly masterclasses and Hot Seat Coaching. If you’re in the Basic plan, you’ll receive written summaries for the Peer Mastermind calls.
Ready to join?
Fill out the form below and we’ll reach out with more details if you’re approved!
You’re still here?
Here’s a couple other hesitations we’ve heard
We hate to say it… but, the big educators haven’t “done it” recently - that’s why community is such a core part of the membership. Business and tools are changing so fast that you need to be talking to the people currently doing business the same way you are.
Life’s busy. If you haven’t looked at them yet - you probably never will. The Breakroom is set up with (honestly) a lot of Live things to keep you accountable and working on growing your business. Because, when you let your email inbox prioritize your week you’ll end up prioritizing client work, never learning, growing, or getting to the next level. With one educational call, and one peer mastermind per week, you’ll have dedicated time to learn and ask questions as you apply each week.
People aren’t buying in the same way as before. Yes, as a whole people are guarding their wallets more closely, and we get it. However, it doesn’t mean that they’re not buying anything, at all, ever again. It means they’re thinking about purchases differently. This will require you getting creative in your offers and super duper clear in your messaging. Don’t worry, we talk about sales a lot inside The Breakroom.
Nope, nope, nope - on day one of Lyndon’s MBA program at a top 25 program in the country, the professor got up and basically said “this room is a U shape so that you’re facing your classmates, because honestly you’re gonna learn more from them and their experiences than you will from me.” And boy was he right! Lyndon had classmates that came from being restaurant managers, competitive athletes, call center employees, assembly line workers, and so much more. But every topic covered was put into context of & improved by the experiences of every person in the room. That’s what we’re building with The Breakroom. We’re going to learn together and we, Jo & Lyndon, will bring everyone’s voices to the table so that we get better.