Claire / Blooming Design Co
Claire is a branding & web designer who specializes in helping women launch their online businesses with confidence via custom design and DIY templates.

100% Conversion of dream client inquiries in January
33% Increase new project with previous client
138% Increase accounts reached (vs previous 90 days)
The Challenge
Returning to work from maternity leave feeling overwhelmed and didn’t know where to start. Three biggest challenges:
- Rework service offers to match new season of life and its limitations
- Re-evaluate website templates side of the business to increase non-direct client income
- Finding drive & excitement to show up for work


What We Did
Over the course of 3 months we:
- Reworked Claire’s flagship offer to be more approachable in mom life
- Streamlined the inquiry process to make it easier for clients to inquire
- Created a new offer that Claire was excited to work on in a white space for her clients
- Critically audited offer suite to remove high effort / low reward offers that drained Claire
- Clarified 2 unique audiences, how they think and how to speak directly to them
- Reframed the mental blocks around social media to make it fun and sustainable
- Implemented habits, techniques, and priorities to make better use of the small time blocks available for a new mom to work
- Found a healthy balance between working on the business and in the business
The Results
In Claire’s words:
- I’ve had so many dream clients inquire! And I feel so much more empowered and confident in my business, like I can take them through my unique process and create something amazing for them without second guessing myself.
- Tons of engagement on IG, which I think is going to really pay off for my template sales
- Actually focusing on bettering my OWN website - Already have better SEO (Search Engine Optimization) stats for my [website] templates since simply making some changes I never prioritized
