Pricing + Money Mindset Blocks

You’re closer than you think to confidently charging what you’re worth! Right now, the biggest thing holding you back from making more money is your pricing strategy—or more specifically, your mindset around pricing and money.

Why This Matters

If you’ve been undercharging, feeling hesitant to raise your rates, or getting stuck in the cycle of discounting to make sales, it’s not because your work isn’t valuable—it’s because you haven’t yet owned your worth out loud.

When you believe in the transformation you provide, pricing becomes easier, clients trust you more, and sales feel natural instead of stressful.

What to Do Next

  1. Detach Your Prices from Your Time → People don’t pay for hours worked—they pay for results delivered. If your pricing is based on time, it’s probably too low.
  2. Rewrite the Story You’re Telling Yourself About Money → If you believe “no one will pay that,” you’ll attract clients who won’t. If you believe “the right clients see the value,” they will.
  3. Normalize Talking About Prices with Confidence → If you hesitate or over-explain your prices, clients will second-guess them too. Clear, firm, and confident is the goal.
  4. Stop Justifying Your Pricing → Your rates don’t need a novel-length explanation. High-ticket buyers don’t ask, “Why is this so expensive?”—they ask, “When can we start?”
  5. Raise Your Prices the Smart Way → If you’ve been booked out but still aren’t making enough, it’s time to reassess. Start by increasing rates for new clients first, package your services for better profitability, and set clear pricing tiers based on value delivered, not just time spent. Then once your rates are more stable move on to raising prices with current clients when re-newing their contracts.

How We Can Support You

We’re Jo & Lyndon, business coaches who specialize in helping creative entrepreneurs (like you!) refine their offers and messaging so they can finally start booking dream clients with ease. 

  • ‍Option 1: One 90-minute call per month + 2 days of text support per week
  • ‍Option 2: Two 90-minute calls per month

Learn more about our offers here, or jump straight to a free discovery call to talk about your personalized plan.

What Happens Next?

Over the next two weeks, you’ll receive a step-by-step email series with specific action steps to start making real progress on your messaging and offers. Each email will break down a core piece of your strategy and give you something tangible to implement.

🔥 First email lands in your inbox shortly—keep an eye out!